This Is Pret
We are here to get you out there. To help protect outdoor athletes so you can get out and have fun.
Because isn’t that the point? That’s the whole reason we get outside in the first place. One person’s definition of fun may be different than another’s, but ultimately we all do this because we love how it makes us feel.
Disconnect from the everyday. Go out and get psyched. Let us worry about the technical stuff.
THE BEST HELMET IS THE ONE YOU FORGET YOU'RE WEARING
Our approach is to design and develop technology not for technology’s sake, but to actually improve the experience. Every detail, every piece of technology, every curve, and every material is poured over by our design team so you don't ever have to think about it on the hill.
IT'S MORE FUN WHEN WE'RE ALL TOGETHER
When we say we are here to get you out there. We mean all of you. We are honored to work with organizations like High Fives, Vermont Adaptive, programs working toward a cure for Cystic Fibrosis, and other inclusion initiatives in the outdoors.
Our business is our passion and if we can use it to make the world a better place, we’re all for it.
THE NATURAL ENVIRONMENT IS WHERE WE PLAY AND WHERE OUR BUSINESS IS BUILT
Let's face it: helmets are made of plastic and foam. While we work toward finding alternative materials and processes to improve our footprint, we are taking every step we can along the way.
Our helmets are built to last, we always use VOC-free paints, and we use replaceable parts like our goggle keeper so you don't have to throw out your helmet for something small.